(Diesen Beitrag gibt es auch auf Deutsch.)
Herzwelten — worlds of the heart — is the brand Angelika built around two things she has devoted herself to: yoga and photography. Not as separate pursuits that happen to share a website, but as two expressions of the same underlying truth: that life is richer when we learn to be truly present within it.
When she reached out for her personal branding session, she was in the process of building her new website — a space that finally brought both worlds together. The imagery needed to do the same: honour the full scope of who she is.
Because Angelika’s two worlds are so distinct — in feeling, in movement, in location — we photographed them separately. This post is the first part: the yoga chapter, shot at her favourite place to think. The photography chapter will follow in a second post.
Angelika has lived in different parts of the world. Those years — the movement, the way a life across places shapes how you see and feel — are woven into the fabric of her brand Herzwelten. The name itself carries that sense of plural worlds, of a heart formed by more than one landscape.
We wanted the images to reflect that. Not through sweeping gestures, but through considered detail: a ‘globe ball’, a stack of well-loved travel guides, a heart-shaped cushion. Objects that don’t need explaining — that speak quietly but clearly.
For this part of the session, Angelika chose a beautiful corner of nature close to her home — a place she returns to when she needs to breathe and come back to herself. Not a location scouted for its light or its backdrop. A place she actually loves.
There is something that happens when someone is photographed somewhere they genuinely love. A kind of ease settles in. The images that result don’t look like brand photographs — they look like someone being themselves.
The yoga images from this part of the session capture exactly what Angelika’s teaching is about: the kind of stillness that only comes when someone is somewhere they truly belong. At the same time, they show her playfulness – she currently mainly teaches Kid’s Yoga in schools.
These images now live on the Herzwelten website.
Part two – different location, and a whole other side of Herzwelten – coming soon.
Ready to Create Imagery That Truly Represents You?
If you’re a Zurich-based entrepreneur or creative professional looking for personal branding photography that feels genuine, I’d love to hear about your brand and what you’re building.
Every session begins with a conversation — about who you are, what you do, and what you want the imagery to say. From there, we plan something that fits your brand, your personality, and the places that actually mean something to you. Enquire via the contact page to check availability.
